A new Parks Associates study reveals that 15% of U.S. Internet households utilize paid AI applications, with 75% of users willing to invest in AI-driven smart home services. The research, titled AI in the Smart Home: Applications and Consumer Perceptions, explores consumer familiarity with generative AI, emphasizing the growing importance of context-aware devices. Elizabeth Parks, President of Parks Associates, highlights that early adopters of AI technologies often become influencers among the broader market. Notably, homes equipped with smart technology exhibit significantly higher rates of generative AI adoption. While AI marketing may deter some consumers, smart home and security products see a positive impact on purchase intentions. The study also indicates that 81% of security system owners appreciate AI-powered benefits, and families show greater interest in home management features. For deeper insights, Parks Associates offers a white paper titled AI Transforms the Smart Home Experience. This detailed research reinforces the critical role of AI in enhancing consumer interactions and service models.
15% of US Internet Households Subscribe to Paid AI Apps, with 75% of Users Open to Investing in Smart Home AI Services
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