The rapid growth of AI Assistants, highlighted in Sensor Tower’s State of AI Apps Report 2025, reflects a changing consumer landscape where these tools have become integral to daily life. With a significant user base, AI platforms like ChatGPT, Google Gemini, and Microsoft Copilot are evolving to meet diverse needs, from enhancing productivity to offering entertainment.
ChatGPT has notably increased user engagement, averaging 13 interactions per month—comparable to popular apps like X and Reddit. While Google remains the go-to for information with over 18 uses per month, ChatGPT’s role has diversified. By Q2 2025, lifestyle and entertainment prompts surged from 22% to nearly 35%, alongside steady usage in work and education.
Understanding consumer behavior in this AI landscape is essential for digital strategies. For in-depth insights and trends in AI applications, refer to the full report, which covers audience dynamics, app optimization, and advertising strategies.
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