AI is reshaping the hospitality sector, but many hotels struggle with implementation. While 78% of hotel chains use AI, often it’s only at a superficial level, mainly through chatbots. Integration issues affect 45% of hotels, and 51% lack clear strategies. Model Context Protocol (MCP) could revolutionize hotel bookings by connecting AI tools like ChatGPT directly with hotel data systems, providing real-time, accurate information on room rates and availability. This shift enables hotels to be visible in AI searches, positioning them favorably against Online Travel Agents (OTAs). With tools like Cendyn’s MCP, hotels can enrich customer experiences, turning casual inquiries into bookings and preparing for the future of agentic AI. Hoteliers who adopt a strong generative engine optimization (GEO) strategy, alongside MCP, will enhance visibility and drive direct bookings. Staying ahead in AI is essential for hotels aiming to thrive in an increasingly digital marketplace.
Cendyn empowers hotels globally, emphasizing the importance of integrating AI into their operations for revenue growth.
Source link
