San Francisco startup GIGR (dba Playad) has secured $5.4 million in pre-seed funding, aimed at enhancing AI marketing agents that streamline the advertising creative process. Led by BRV Capital Management and Mirae Asset Venture Investment, the funding round also saw contributions from notable angel investors. The Playad platform focuses on a multi-agent workflow, optimizing the full creative lifecycle—briefing, testing, and iteration—enabling marketing teams to quickly adapt based on performance insights. Initially targeting interactive ads in gaming, Playad captures granular user engagement signals, providing clarity on effective creative strategies. The platform promises significant production cost savings and boosts acquisition efficiency. GIGR’s co-founders include seasoned professionals with backgrounds in AI, engineering, and marketing. Their vision prioritizes speed and informed iteration, empowering marketers to make data-driven creative decisions that enhance return on ad spend (ROAS). Overall, GIGR positions itself as a pioneering force in AI-native marketing tools.
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