From Hackathon Concept to Reality: How Levi’s Developed an AI Tool to Enhance the Denim Shopping Experience for Employees

Levi Strauss & Co. launched “STITCH,” an AI assistant developed in collaboration with Google Cloud, enhancing store operations by providing employees easy access to product details and operational procedures. The pilot, initially run in 10 stores, has expanded to over 70 U.S. locations, significantly boosting customer satisfaction by eight points in stores utilizing STITCH. Levi’s Chief Digital and Technology Officer, Jason Gowans, emphasizes the importance of AI in workflows, guiding product design, demand forecasting, and inventory management. The direct-to-consumer (DTC) channel now generates nearly half of the company’s revenue and has seen 15 quarters of positive growth. Additionally, projects like a “super agent” in Microsoft Teams aim to streamline employee access to information. A new, AI-driven styling assistant will be available in the Levi’s mobile app in 2026, as the company explores generative engine optimization for improved shopping experiences. Overall, Levi’s continuous integration of AI highlights its commitment to innovation and enhanced consumer engagement.

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