On March 16, 2026, Ipsos launched “Your Next Big Thing: How to Build Trust in the AI Era,” addressing the urgent need for trust in AI-driven businesses. With 64% of Americans feeling uneasy about AI products, leaders must harness the right data and tools to foster trust. The content series explores loyalty in the attention economy, emphasizing the importance of combining AI tools with human insights. Ipsos Chief Client and Growth Officer Nick Mercurio states, “Attention gets you noticed, trust makes you matter.” Through live panels, including events featuring experts from Salesforce and Google, Ipsos will share strategies for building resilient teams. The discussions will highlight the role of human wisdom in AI’s evolving workplace. The series will culminate in a case study demonstrating how Ipsos assisted a global tech client in understanding trust dynamics. For more information and to register for the April 1 webinar, visit Ipsos’ campaign page.
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