The AI companion app market is experiencing significant growth, particularly with emotionally interactive characters. A report by Sensor Tower highlights a 30% rise in global in-app purchase revenue for AI companion apps in Q1 2026, outpacing other generative AI categories. Korean apps are leading, with Zeta from Scatter Lab, which allows users to create characters and narratives, achieving first place in both quarter-on-quarter and year-on-year growth. In terms of absolute revenue, U.S. apps like PolyBuzz and Chai dominate, while Zeta ranks third globally. Its success is fueled by aggressive marketing, particularly in Japan, which has surpassed South Korea as the largest download market. Zeta’s user base expanded significantly, with app-only users up 81% and web-only users up 87% year-over-year. As Korean apps continue to flourish, their potential for global expansion could reshape the competitive landscape of the AI companion market.
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