Kantar has unveiled two new AI-powered tools, Kantar Converser and EvaluateExplorer, designed to enhance predictive intelligence for brands. Kantar Converser is a qualitative research platform that utilizes AI moderation to facilitate in-depth consumer interviews, tapping into Kantar’s global network of over 500 experts across 60 countries. This tool enables brands to gain deeper emotional insights efficiently.
On the other hand, EvaluateExplorer leverages Quilt.AI technology to sift through digital signals from social media, search data, and various online ecosystems. It identifies cultural shifts and innovation opportunities, helping brands differentiate their offerings and optimize strategies for success.
Cheong Tai Leung, Kantar’s CEO for APAC, emphasizes the importance of connecting data with human insights to navigate rapidly evolving markets. With these launches, Kantar aims to empower marketers to make informed decisions and drive sustainable growth by focusing on culturally relevant opportunities. Both tools are now available globally.
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