Canva has announced the strategic dual acquisition of Simtheory and Ortto to enhance its AI collaboration and customer data management capabilities. While financial details remain undisclosed, these acquisitions underline Canva’s commitment to investing in AI and marketing infrastructure. Simtheory serves as an AI collaboration platform that enables teams to create intelligent assistants for managing diverse business tasks. Ortto specializes in customer data and marketing automation, allowing users to design seamless customer journeys across multiple channels, leveraging real-time data activation and no-code integrations. Both companies were founded by Chris and Mike Sharkey, who will lead these initiatives at Canva. Co-founder Cliff Obrecht emphasized that these acquisitions are crucial for transitioning Canva into a comprehensive platform that integrates design with productivity and marketing tools. Following previous acquisitions, Canva closed 2025 with $4 billion in revenue and 31 million paid users, showcasing significant growth in its user base. Stay informed with the latest trends by subscribing to our newsletter today!
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