Fully AI-generated music currently comprises a small share of streams on platforms like Spotify and Deezer, and many in the industry doubt its mainstream appeal. However, a band named The Velvet Sundown has gained over 325,000 monthly listeners on Spotify. Their music blends 1970s psychedelic and cinematic alt-pop, yet their online presence raises eyebrows; they have few followers, and their members appear to have no digital footprint. The band gained attention on Reddit and TikTok, revealing that their tracks are featured prominently in various popular playlists. Their songs are categorized on Deezer as potentially AI-generated. While it seems more about playlist marketing than illegal activities like streaming manipulation, it highlights the evolving landscape of GenAI music. This case prompts the industry to consider the implications of AI music and the burgeoning interest in virtual bands as they navigate the complexities between AI-created art and traditional music.
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