Matt Cortland, an AI startup founder, tackled the high beer prices in Dublin, where a pint costs €7.80, by launching a groundbreaking AI investigation. Noticing that Ireland had ceased tracking beer prices in 2011, Cortland developed “Rachel,” an AI voice agent using ElevenLabs technology, to call bars across Ireland. This conversational AI seamlessly interacted with bartenders, gathering pint prices without revealing its identity. The results led to the creation of Guinndex.ai, highlighting a troubling price range from an average of €6.01 to shocking rates of up to €11 per pint. The app enabled immediate price adjustments, demonstrating real savings for consumers. Cortland’s model, having proved effective in Ireland, is poised to expand into sectors like U.S. prescription drugs and NYC pizza prices, aiming to enhance global price transparency. This innovative use of voice AI represents a significant leap toward democratizing market data, helping consumers make informed decisions.
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