Mango has introduced Mango Stylist, an AI-powered fashion assistant aimed at enhancing personalized online shopping experiences. Available exclusively for the Women’s line in nine markets, including Spain, the UK, and the US, this conversational tool recommends products based on user preferences, provides styling inspiration, and showcases the latest trends. Utilizing innovative algorithms, Mango Stylist tailors recommendations and allows users to explore complete looks through chat on e-commerce and Instagram. This tool is a key part of Mango’s Strategic Plan 2024-2026, focusing on technological development, data management, and hybrid customer experiences that blend traditional browsing with AI. Additionally, it integrates with the existing virtual assistant, Iris, ensuring seamless customer support from inspiration to order inquiries. Since 2018, Mango has developed over 15 machine-learning platforms, positioning itself as a leader in AI integration within the fashion sector, driving efficiency and personalization in shopping experiences.
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