Thursday, July 3, 2025

Google Spotlights Gemini-Powered AI Search Tool with Creative Doodles

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Google has introduced its AI-powered search feature, “AI Mode,” prominently displayed on its homepage with a unique animated Doodle. This initiative aims to promote its Gemini-powered chatbot interface, designed for complex query handling. Although AI Mode was first unveiled in March 2025, this is its most visible launch yet. Users can engage with the tool by asking detailed questions, receiving AI-generated responses through text, voice, or image uploads. This strategic shift underscores Google’s commitment to AI integration amidst growing competition from platforms like ChatGPT and Anthropic’s Claude. By replacing traditional Doodles with promotional content, Google seeks to reshape user behavior and encourage adoption of AI as a core aspect of the search experience. As the internet evolves, AI Mode represents Google’s vision for a smarter, more intuitive search landscape, emphasizing a seamless integration of conversational AI in everyday queries. This move positions Google as a leader in the future of search technology.

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