The digital platform era has severely impacted musicians, as streaming services like Spotify and Apple Music offer low royalty payouts, often mere fractions of a penny per stream. While Spotify’s market value surged during the COVID-19 pandemic, the number of artists receiving royalties has diminished. The emergence of generative AI has further complicated matters, flooding genres like lo-fi with low-quality, computer-generated tracks, which confuses listeners and reduces opportunities for genuine artists. Prominent figures in the lo-fi community express frustration, as their once-close-knit circles now feel impersonal and infiltrated by AI creations. For example, artist Alex Reade’s Spotify streams plummeted from two million to less than 500,000, reflecting the precariousness of the platform economy. Additionally, AI-generated bands, like The Velvet Sundown, highlight the proliferation of artificial content overpowering real musicians. As the digital landscape evolves, many artists seek alternative paths to assert their artistry and regain visibility.
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