OpenAI CEO Sam Altman has turned heads in tech and parenting by endorsing the Cradlewise smart crib, a luxurious baby item priced at Rs 1.5 lakh ($1,999) from an Indian startup founded by Radhika and Bharath Patil. In a recent social media post on X, Altman, who welcomed his first child this year, shared parenting tips, specifically recommending the innovative crib, which uses AI and motion sensors to soothe babies back to sleep. His endorsement significantly boosted Cradlewise’s website traffic by over 30% in just 24 hours, alongside increased Google searches and sales. The Cradlewise crib features a built-in baby monitor, white noise machine, and a mobile app, allowing for real-time updates. Additionally, it learns sleep patterns and adapts accordingly, enhancing its utility as the baby grows. Co-founder Radhika Patil described Altman’s support as a surreal moment, reflecting the empathy and scientific intention behind their product’s design.
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