Google has launched a suite of AI-driven advertising tools in India, capitalizing on the recent repeal of the “Google tax.” This move, effective from April, aims to make the Indian market more appealing for tech giants, following criticism from the U.S. regarding the previous 6% levy on digital ads. The new tools were introduced during Google’s Marketing Live event, showcasing features like “Generated for You” in Product Studio, which automatically creates content and assets for merchants. Additionally, the Smart Bidding Exploration feature enhances search campaigns by leveraging AI to identify high-quality leads. Google also rolled out AI Max for Search Campaigns, which significantly improved conversions for platforms like Cashify during trials. With the Indian digital ad market projected to surpass $7 billion by 2025, Google’s innovations aim to tap into this growth, targeting the largest user base in India’s thriving digital ecosystem.
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