OpenAI is set to launch its Chromium-based web browser, directly competing with Google Chrome. This new browser will be closely integrated with ChatGPT and AI agents, allowing users to perform tasks like reservations and form-filling within a chat-like interface, thus acting as a digital assistant. OpenAI’s strategy aims to redefine internet usage by deeply embedding their AI services into everyday tasks. With Chrome’s 3.45 billion monthly users, any shift of even a fraction of the 400 million weekly ChatGPT users to OpenAI’s browser could significantly impact Google’s advertising revenue. Control over user data is a key advantage, allowing OpenAI to enhance its AI models through direct data access. The launch follows recent strategic moves, including a $6.5 billion acquisition of AI hardware firm io and hiring former Google executives. As Google faces antitrust scrutiny, OpenAI’s browser could reshape the competitive landscape in search and advertising markets.
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