At Google Marketing Live Southeast Asia (GML SEA) in Singapore, Google unveiled advanced AI-powered tools for Search and YouTube, enhancing digital marketing strategies for businesses. Notable updates include AI Max for Search, Asset Studio, and the YouTube Creator Partnerships Hub, designed to predict and influence customer behavior more effectively.
With 5 trillion annual searches, Google Search now utilizes innovative features like Google Lens and AI Mode, facilitating more interactive user engagement. YouTube remains Southeast Asia’s leading video platform, popular among Gen Z, achieving a 4.1 times ROI compared to traditional TV in Indonesia, outperforming TikTok and Meta.
The event highlighted how AI-driven tools streamline campaign automation, improve ad performance, and enhance creative development. Key tools like Ads in AI Overviews and agentic AI are set to reduce manual labor while providing tailored insights. Overall, Google’s focus is on equipping marketers with intelligent solutions to optimize their outreach in a rapidly changing digital landscape.
Source link