Edward Frank Morris, CEO of AI consultancy Enigmatica, defies traditional investor norms, leveraging tools like ChatGPT for investment strategies. During the ARM IPO in September 2023, he achieved a remarkable 30% return, emphasizing how AI transformed his approach to due diligence, risk assessment, and critical thinking. Originating from humble beginnings in the Philippines, Morris blends his journalism background with AI, teaching Prompt Engineering globally. He describes ChatGPT as his “financial adviser in his pocket,” evolving from quick insights to generating detailed due diligence reports. He advocates for effective AI use, cautioning against reliance on automated tools without thoughtful prompts. By refining his prompting strategies and employing custom AI agents, he frees executives from tedious tasks, enabling them to focus on actionable insights. Morris believes mastering the interface between human intuition and machine intelligence will shape the future of investing, urging users to persistently evolve their techniques for optimal results.
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