Google is enhancing its Search capabilities with new AI-powered features aimed at premium subscribers. Key updates include the Gemini 2.5 Pro model in AI Mode, which supports complex tasks like reasoning, math, and coding. Users can easily switch between the default assistant and Gemini 2.5 Pro through a drop-down menu.
Additionally, Google is rolling out Deep Search, which performs extensive searches, generates well-informed summaries, and is tailored for advanced research needs like job planning and financial analysis. This feature is available for AI Pro and Ultra subscribers in the U.S.
A major innovation is the AI-powered business calling feature, allowing users to request pricing and availability from local businesses without making calls themselves. This aims to streamline the search process and boost business bookings. These updates are part of Google’s strategy to integrate advanced AI tools into Search, promoting a more personalized user experience. Further access for non-subscribers is expected over time.
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