Friday, July 18, 2025

OpenAI and Shopify Collaborate to Enhance Product Sales through ChatGPT

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OpenAI is set to enhance ChatGPT with integrated e-commerce features, allowing users to shop directly within the platform. This shift will enable OpenAI to earn a commission from merchants for sales made through ChatGPT, representing a new revenue model. Previously, product links redirected users to external sites, but a recent partnership with Shopify could facilitate in-app purchases, enhancing user experience. With a current valuation of $300 billion, OpenAI is exploring new commercial strategies as it remains loss-making. This integration poses a challenge to Google’s dominance in product discovery and paid search, as more consumers prefer chatbot recommendations. Early prototypes are being evaluated by brands, and discussions are underway regarding financial terms. Marketers are now focusing on AI optimization to increase visibility in these new product listings. While OpenAI previously dismissed advertising, CFO Sarah Friar indicated openness to selective ad placements in the future.

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