Italy’s antitrust authority has initiated an investigation into Meta Platforms, citing potential abuse of market dominance with its AI tool pre-installed on WhatsApp. Allegations suggest Meta violated European Union competition laws by integrating its AI assistant without user consent. This integration, present in WhatsApp since March 2025, may unfairly direct users toward Meta’s services, thus harming competitors and limiting user options. As the regulatory body scrutinizes the situation, Meta representatives have yet to respond to the inquiry. The investigation highlights ongoing concerns regarding competition in the tech industry and the responsibility of dominant platforms to ensure fair practices. This case could have broader implications for how major tech companies manage user consent and integrate their services. Keep an eye on developments in this high-stakes investigation as it unfolds, impacting both users and competitors in the increasingly competitive digital landscape.
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