Apple Inc. CEO Tim Cook recently addressed employees in a rare all-hands meeting after impressive earnings, emphasizing the company’s commitment to artificial intelligence (AI). He stated that the AI revolution is comparable to the impact of the internet and smartphones, declaring, “Apple must do this.” Despite being late to the AI game, Cook asserted that Apple traditionally excels in transforming technologies, having followed similar patterns in launching successful products like the iPhone and iPad after others. He confirmed that Apple is investing significantly in AI, having hired 12,000 new employees, with a focus on research and development. Cook highlighted the development of a powerful AI chip and a new architecture for Siri, aimed for release next year. He also discussed retail strategies targeting emerging markets and an exciting product pipeline, including a foldable iPhone and smart devices. The meeting underscored Apple’s strategies amidst regulatory challenges and market scrutiny.
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