Meta Launches Independent AI Application – THE Journal

Meta Platforms has launched a stand-alone AI app called “Meta AI,” utilizing its Llama 4 model, directly competing with leading generative AI entities like OpenAI and Google. This app aims to enhance personalized and conversational AI experiences, separate from its existing platforms like Facebook and Instagram. It features a unique “Discover” feed showcasing user interactions and incorporates voice chat for more natural conversations, although currently limited to users in the U.S., Canada, Australia, and New Zealand. CEO Mark Zuckerberg anticipates reaching over 1 billion users by 2025, as the user base grew to 700 million monthly active users in January. The app integrates seamlessly with smart glasses and provides personalized responses based on linked social media profiles. While Llama 4 improves response accuracy and creativity, it lacks real-time web access but is testing features like document generation. The launch precedes Meta’s Q1 earnings report, drawing investor attention to the company’s substantial AI investments.

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