In 2017, Google Assistant debuted on smart TVs, but it has since been replaced by the Gemini assistant, which is set to arrive on TVs later this year after being integrated into smartphones and desktops. At the I/O 2025 event, Google revealed that Gemini will function similarly to its predecessor, allowing users to invoke it with the “hey Google” hotword through a remote’s mic or the TV’s microphone array. Brands like TCL are developing Google TVs with far-field microphones for seamless interaction. Gemini enhances user experience with advanced conversational abilities, enabling users to ask for movie recommendations or sports updates easily. Google showcased a vision for next-gen smart TVs featuring onboard mics and ambient sensors that respond to user presence by displaying customized content. Models from TCL, Hisense, and Sony will support Gemini, with more brands expected to follow, aiming for improved content discovery and engagement.
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Unlocking Gemini AI on Your Google TV: A Guide for When It Launches

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