Pinterest surpassed analysts’ expectations with a second-quarter revenue of $998.2 million, marking a 17% increase year-over-year and exceeding estimates of $974.8 million. This growth was bolstered by increased marketing investments, particularly in its AI-powered advertising tools that cater to a burgeoning Gen Z user base, now comprising over 50% of its users. Despite the positive financial results, Pinterest shares dropped by around 8.2% in extended trading. The platform’s strategy focuses on direct-response ads that encourage specific user actions, aligning with CEO Bill Ready’s vision of positioning Pinterest as a personalized shopping destination and an efficient AI-driven performance platform for advertisers. Global monthly active users also grew 11% to 578 million, surpassing estimates of 553 million. Looking ahead, Pinterest forecasts third-quarter revenue between $1.03 billion and $1.05 billion, in line with analysts’ predictions. The company continues to strengthen its partnerships with major players like Google and Amazon.
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