QuickBooks Unveils Campaign Automation with Mailchimp, Awarded Best Marketing Solution by Better Business Advice

On August 8, 2025, Better Business Advice named QuickBooks a leading AI marketing tool for small and mid-sized businesses. The upcoming Mailchimp-powered marketing agent, set for launch this year, will facilitate campaign automation, audience management, and content generation, seamlessly integrating with QuickBooks’ Customer Hub. This advancement aims to streamline marketing efforts, allowing businesses to focus on strategy rather than execution. Unlike traditional email platforms, this integration leverages real-time customer data to enhance decision-making, associating marketing actions with financial activity and customer behavior. Additionally, Intuit’s suite of AI agents within QuickBooks, including Customer, Payments, Accounting, Finance, Payroll, and Project Management agents, creates a robust virtual team aimed at automating processes and providing insightful analytics. QuickBooks continues to evolve beyond a mere accounting tool, enhancing operational efficiency, collaboration, and real-time insights for modern businesses, positioning itself as the go-to solution for comprehensive business management.

Source link