Visa Prepares Advanced AI Solutions for Consumer Payment Transactions

Visa is exploring agentic artificial intelligence (AI) to automate consumer transactions during interactions with large language models (LLMs). Though still in internal testing, executives believe this technology could revolutionize shopping and purchasing, potentially on par with the rise of e-commerce. Visa’s Intelligent Commerce initiative is being pilot-tested with partners like Ant International and OpenAI. The aim is to connect payment capabilities directly within LLM queries, making online purchases seamless. Key challenges include privacy, security, and user confidence in AI agents. Visa emphasizes the importance of tokenization for secure transactions, allowing users to authenticate their AI agents with their banks. This process enables the AI to handle transactions while safeguarding user data. Visa aims to enhance personalized experiences for consumers, ultimately driving commerce and payment opportunities. The evolution of digital payments through AI represents a transformative shift in the payment landscape, positioning Visa at the forefront of this innovation.

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