In today’s dynamic financial landscape, Santander is at the forefront of an “AI-native” banking transformation, integrating artificial intelligence into every operational facet. As the chief data & AI officer, I emphasize our commitment to a “data & AI-first” strategy, bolstered by our collaboration with OpenAI. This model focuses on personalized, efficient banking, driving significant value and reshaping customer interactions.
Our approach includes embedding AI across all core functions—product management, credit, and marketing—creating a robust ecosystem with partners like Microsoft and Amazon. Significant outcomes include generating €200 million in savings through AI initiatives and improving customer service efficiency with speech analytics.
To ensure responsible AI adoption, we enforce ethical guidelines and prioritize security. Our roadmap will expand AI capabilities through advanced training and systems, making AI an integral, invisible part of the Santander experience. Ultimately, we aim to deliver innovative, customer-centric solutions that reflect our commitment to a future-ready bank.
Source link
