Harnessing AI to Transform Real Estate Marketing

At the REALTORS® Legislative Meetings, Carrie Little from CarMarc Realty Group LLC emphasized that even those without design experience can build a strong brand using AI tools like Canva. In her session, “Canva: Your AI Real Estate Coach,” she addressed common misconceptions about AI, asserting that it enhances rather than replaces personal interactions in real estate. Little highlighted the importance of creating a Brand Kit in Canva for consistent branding and discussed best-performing content types, emphasizing authenticity and education. She demonstrated how agents can efficiently create multiple marketing assets for listings using Canva’s AI features. Through successful examples, Little illustrated Canva’s role in elevating and streamlining real estate marketing. She advised agents to embrace AI gradually, using it as a brainstorming partner while safeguarding sensitive information. Ultimately, understanding AI can help agents stay competitive in a tech-driven landscape, allowing them more time to focus on client relationships.

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