Mercy Corps Unveils AI Tool Delivering Rapid Field Insights for Aid Workers

The “CXO AI Playbook” by Business Insider highlights Mercy Corps, a global humanitarian organization, and its innovative use of AI for improving decision-making in crisis situations. With a mission to support communities affected by poverty, disaster, and conflict, Mercy Corps faced challenges in gathering timely and reliable data during agricultural crises. Alicia Morrison, the director of data science, spearheaded the development of the AI Methods Matcher, a generative AI tool designed to provide aid workers with quick, evidence-based answers to their queries. Developed in collaboration with Cloudera through the AI for Changemakers program, the tool streamlines the retrieval of relevant information, enhancing field-level decision-making. Since its launch in November 2024, early adoption has been strong, although metrics on its impact are still pending. Mercy Corps plans to expand its AI capabilities and improve the tool based on staff feedback, prioritizing ongoing AI investments despite funding shifts.

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