A recent IBM survey highlights a transformative shift in sports engagement through AI, with over 20,000 fans across 12 countries participating. A significant 85% view AI as beneficial for enhancing their sports experience, particularly favoring real-time updates (35%) and personalized content (30%). More than half (56%) desire AI-driven commentary for past, current, and future events. Mobile sports apps have become essential, especially for fans at live events, with 82% using them for real-time stats and enhanced experiences. The study found 74% of fans following sports influencers value storytelling, showcasing a demand for community-driven engagement. As technology advances, 80% anticipate AI will dramatically reshape how they consume sports by 2027. The findings underscore the importance of dynamic digital content and the rising reliance on AI for commentary, personalization, and real-time insights, positioning it as a pivotal force in the sports industry’s future.
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