Meitu Inc. (HKEx: 1357), the Chinese selfie-app powerhouse, showcased impressive H1 2025 results, fueled by AI-driven innovations and a growing global user base. The company’s revenue surged to RMB 1.8 billion, up 12.3% year-on-year, while adjusted net profit soared 71.3% to RMB 467 million, achieving record profitability. The photo and design segment excelled, generating RMB 1.35 billion, a 45.2% increase, largely due to a remarkable 15.4 million paying subscribers—42% more than last year. Notably, 98 million of Meitu’s 280 million global monthly active users now reside outside mainland China, highlighting successful international outreach. The launch of RoboNeo, an AI-powered design assistant, further emphasizes Meitu’s commitment to building a comprehensive “AI product ecosystem.” With robust profit margins and innovative features like BeautyCam’s AI Wardrobe and Wink’s Quality Restoration, Meitu is effectively tapping into the global demand for creative applications while prioritizing high-margin segments and international expansion.
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