Game Publisher Investigates AI-Generated Influencers in Ads After TikTok User Submissions Raise Concerns

Nexon recently uncovered “certain irregularities” in an ad campaign for its game The First Descendant, prompting a joint investigation with TikTok. The controversy arose when it was revealed that ads featuring so-called streamers were actually composed of AI-generated characters. Initially, the videos did not seem problematic, but subsequent views raised concerns about their authenticity. Notably, a video appeared to mimic actual streamer DanieltheDemon, who denied involvement. Nexon stated that the Creative Challenge program, which allows creators to submit content for ads, had some submissions that were inappropriately produced. While the program aims to monetize creator-generated videos, questions remain about Nexon’s oversight. The investigation’s duration raises concerns about the implications of AI in advertising, hinting at potential future occurrences as AI technology evolves. As the situation unfolds, Nexon’s commitment to transparency and correcting the issue will be crucial in regaining consumer trust.

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