Apple is reportedly negotiating with Google to utilize its Gemini AI for an upgraded Siri voice assistant, according to Bloomberg News. This ongoing dialogue aims to create a customized AI model for Siri, scheduled for release next year, after delaying its initial launch due to engineering challenges. This collaboration has positively impacted stock prices, with Alphabet shares rising by 3.7% and Apple by 1.6%.
Apple is exploring options between maintaining its in-house models or partnering with external technology providers, eyeing a potential collaboration with Anthropic, although financial terms have led to broader search outcomes. The new Siri overhaul aims to enhance task execution and voice control features. Historically, Siri has lagged behind Alexa and Google Assistant, prompting Apple to examine partnerships with other AI firms. Current updates include ChatGPT for general queries, illustrating Apple’s effort to close the gap in the competitive AI landscape.
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