Meta has partnered with generative AI lab Midjourney to license its advanced “aesthetic technology,” enhancing Meta’s visual product offerings. This collaboration links both companies’ research teams, as stated by Alexandr Wang, Meta’s Chief AI Officer. The initiative highlights Meta’s commitment to improving its AI capabilities amid stiff competition from OpenAI and Google. Midjourney is known for creating high-quality images from text prompts, operating on a subscription basis. The partnership aims to streamline content production, reducing costs and boosting engagement for users and marketers alike. This strategic move aligns with Meta’s recent reorganization under Superintelligence Labs, aiming to revitalize its AI efforts following a lackluster reception of its Llama 4 model. With Midjourney’s expertise and Meta’s substantial resources, the two organizations are set to innovate in the AI domain, enhancing the overall user experience on Meta’s platforms.
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