Apple is considering a significant overhaul of Siri by potentially integrating Google’s Gemini AI technology into its digital assistant. Discussions between Apple and Google aim to enhance Siri’s capabilities, as Apple seeks to improve its position in the competitive generative AI landscape. Currently, Siri lags behind rivals like Amazon and Microsoft, leading Apple to postpone a planned 2025 AI-driven update to Spring 2026 due to reliability concerns. While relying on partners like OpenAI’s ChatGPT for improved functionality, Apple’s own AI models have struggled to match competitors’ performance. Exploring partnerships with Google and others, including Anthropic’s Claude, underscores the necessity for advanced capabilities within Siri. A collaboration with Google could strengthen their existing relationship, where Google annually pays to remain the default search engine on Safari. This integration could result in a more conversational, capable Siri, enhancing Apple’s overall product offerings.
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