Marriott Introduces AI-Powered Front Desk Solution

Marriott is set to implement an AI tool designed to automate the complex process of assigning hotel rooms for front desk staff. Naveen Manga, the global chief technology officer for Marriott International, shared insights at the Skift Data and AI Summit, highlighting that this technology can streamline hours of manual work, allowing for the assignment of 1.2 million rooms in seconds. Front desk personnel typically juggle numerous factors, including upcoming arrivals, guest and reservation preferences, current occupancy, length of stay, and loyalty statuses. This AI solution aims to enhance efficiency and reduce the time spent on room assignments, thereby improving overall guest experience.

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