In June 2020, Bollywood actor Sushant Singh Rajput’s tragic death shocked India, and five years later, his fans continue to honor his legacy in various ways. Recently, an AI tool on Instagram, developed under the “Discover AI” section, has gained attention for mimicking Sushant’s speech patterns. This AI, trained on his interviews and social media content, boasts over 550,000 interactions, particularly spiking around his death anniversary. However, Sushant’s family has expressed distress over this technology, calling it “insensitive” in a letter to Meta India, as they find the recreation of his voice deeply troubling. Despite fan concerns, Meta has yet to respond to calls for removal. Users report emotionally impactful interactions with the AI, feeling a connection to Sushant. Meanwhile, the investigation into his death concluded with no foul play, clearing his former girlfriend, Rhea Chakraborty, of all charges in May 2025.
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Sushant Singh Rajput’s Family Reacts to Fans Using AI on Instagram to Connect with Him: ‘In Today’s World…’
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