The debate on whether artificial intelligence (AI) will disrupt or enhance the media and entertainment industry is intensifying. A recent Bain & Co. report, “Not Yet, Robots: How to Win in Media’s Flooded Era,” reveals that human-led creativity remains superior, despite a surge in AI-generated content. While platforms like Amazon and music streaming services face an influx of AI uploads, around 60% of creators are eager to utilize AI for new content types, leading to an overwhelming volume of user-generated content (UGC). This abundance complicates audience discovery, pushing media companies to become gatekeepers. Meanwhile, AI presents opportunities for independent studios to produce quality content affordably, increasing competition with major players. The report stresses that traditional media must leverage AI tools without compromising creative processes to remain relevant. Overall, the key to success lies in delivering high-quality content, engaging audiences effectively, and monetizing engagement in an evolving landscape shaped by AI technology.
Source link
Share
Read more