DBS is transforming workplace coaching with iCoach, a generative AI-powered platform developed in collaboration with Marshall Goldsmith. Unlike conventional practices that confine coaching to top executives, DBS aims to democratize access for all employees, enhancing their career development, work-life balance, and leadership skills.
Historically, coaching has been cost-prohibitive and limited to one-on-one interactions. By leveraging generative AI, iCoach provides scalable and affordable coaching solutions, available 24/7 for personalized career guidance tailored to employees’ roles and growth paths.
According to studies, coaching significantly boosts work performance, communication skills, and self-confidence. iCoach aligns with DBS’s Triple E framework—Education, Exposure, Experience—while complementing initiatives like iGrow, a platform matching training to career opportunities, and the DBS Mentoring Programme for practical guidance. The DBS Learning Hub offers over 10,000 curated courses, and the Be My Guest Programme fosters interdepartmental learning. This comprehensive approach underlines DBS’s commitment to upskilling and supporting employee career resilience.
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