Atlassian Aims to Integrate Collaboration Tools, Shifting Focus from Standalone Applications – Computerworld

Atlassian is intensifying its product delivery approach by introducing software collections that address various business and management processes. One such collection, the “Strategy” collection, supports leadership teams in analyzing and executing strategies while managing talent and assignments. With a robust presence in the IT sector, Atlassian enjoys a customer base of 330,000, including 85% of Fortune 500 companies. The company views product bundling as a strategic move to expand its footprint among existing customers, leveraging its IT clientele to tap into new market segments. This includes targeting business leaders such as HR officers, chief strategy officers, and CFOs. Overall, Atlassian’s strategy focuses on broadening its appeal beyond software development to encompass diverse organizational roles.

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