On Friday, Roblox unveiled “Roblox Moments,” a new social video app designed for players to share short gameplay clips, reminiscent of TikTok’s format. Announced during the Roblox Developers Conference, Roblox Moments allows users aged 13 and up to create, edit, and share 30-second videos, complete with music and descriptions. This platform aims to attract gamers, with direct links to experiences featured in the videos. Additionally, Roblox is rolling out AI tools for creators, such as prompt-driven vehicle generation and a real-time voice chat translation feature supporting multiple languages. These updates are part of Roblox’s strategy to enhance user engagement and creativity while addressing recent scrutiny over child safety. With over 1 trillion video views for Roblox content on YouTube, the company seeks to capitalize on its gaming ecosystem’s viral potential. This initiative promises to enrich user interaction and creativity within the Roblox community.
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