Wednesday, September 10, 2025

Transforming Perception: How AI is Earning the Trust of Real Estate Agents

The contact center industry faces ongoing debates about AI replacing human agents. Contrary to fears of job loss, a recent Gartner study indicates an increase in agent roles over the next three years, highlighting AI’s role in enhancing, not eliminating, human connections. AI effectively manages repetitive tasks, allowing agents to focus on empathy and judgment, crucial for customer satisfaction. However, skepticism persists among frontline workers, who often view AI as a threat. ComputerTalk addresses this by involving agents in AI rollouts, fostering trust and transparency. AI’s benefits extend to smarter onboarding and targeted coaching, helping new hires quickly adapt and empowering supervisors with actionable insights. Additionally, AI streamlines interactions by authenticating users before connecting them to agents, enhancing the overall experience. Crucially, transparency is vital—customers prefer to know when they engage with AI versus human agents. The future of contact centers will integrate both AI and human skills effectively, driving sustainable trust and value.

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