To effectively connect with today’s customers, advertisers must leverage new discovery opportunities. With over 5 trillion annual searches, Google has transformed the shopping landscape. Currently, more than 60% of shopping queries utilize broad intent phrases, such as “outfits for a summer wedding” or “comfortable running shoes.” To enhance customer interactions, AI in Search enables users to ask detailed questions, resulting in relevant responses that may include useful ads. For instance, a query like “why is there low water pressure after installing a new sink” not only provides troubleshooting tips but may also suggest a plumber’s services. Furthermore, in the ongoing testing of AI Mode, ads are integrated into AI-generated answers, making it easier for customers to take immediate action after finding inspiration. This innovative approach helps businesses reach consumers right when they need assistance, fostering deeper connections and driving conversions.
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