CTV Enters the SMB Market: Unlocking Advertising Opportunities
The shift toward Connected TV (CTV) advertising is gaining momentum, especially among small and medium-sized businesses (SMBs). Despite the Cambridge Analytica scandal’s call for a Facebook boycott, SMBs continued to drive Facebook’s ad revenue. The TV industry has since recognized the potential of this lucrative market, leading to the emergence of AI-driven ad creation apps like streamr.ai, Vibe.co, and Waymark. Recently, Magnite, a leading Demand-Side Platform (DSP), announced its acquisition of streamr.ai, marking a significant step in targeting the SMB sector.
This acquisition signifies a broader industry trend where creatives at ad agencies are leveraging advanced AI tools, promising improved ad quality. As traditional platforms lose traction with younger audiences, SMBs are encouraged to transition from Facebook to CTV for more effective performance marketing. Embracing these innovations offers a competitive edge and revitalizes advertising strategies for countless businesses seeking growth.
