Microsoft is enhancing its AI commerce strategy with the preview of its Personal Shopping Agent, a conversational AI embedded in retail platforms. Developed using Copilot Studio, this versatile tool enables retailers to customize its functionality, ensuring alignment with their brand voice. As a “digital store associate,” it delivers personalized assistance around the clock, facilitating natural language interactions for product discovery. This competitive step places Microsoft alongside rivals like Google and OpenAI, who are rapidly innovating in AI-driven shopping solutions. The Personal Shopping Agent exemplifies Microsoft’s vision of “agentic AI,” allowing for autonomous task execution, thus transforming customer engagement. Retailers can leverage its capabilities to create deeper, more immersive shopping experiences while enhancing customer trust with brand-specific responses. As the race for conversational commerce heats up, Microsoft is simultaneously addressing security and trust concerns, crucial elements for adopting its AI technology in the evolving digital economy.
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