Ralph Lauren recently introduced “Ask Ralph,” an AI-powered fashion styling assistant. Designed to suggest outfit options and answer fashion queries, the assistant draws from decades of the brand’s archives and is now available on the app. David Lauren, the brand’s chief branding and innovation officer, acknowledges mixed reactions to AI in fashion but emphasizes the importance of innovation and feedback. Other brands, like Guess and J.Crew, have also embraced AI, featuring models and campaigns generated by artificial intelligence. However, early responses to “Ask Ralph” indicate its outfit suggestions often lack creativity, presenting uninspired combinations and occasionally bizarre recommendations. For instance, the assistant suggested a sundress paired with a bucket hat for a casual outdoor wedding. Overall, while the integration of AI reflects the evolution of fashion, questions about its impact on authenticity and style remain.
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