Sunday, September 14, 2025

ETtech Explainer: How Does Google’s Nano Banana AI Compare to OpenAI’s Sora and Adobe’s Firefly?

On August 26, Google launched the “Nano Banana” feature within the Gemini app, an advanced AI image editing tool that rapidly gained popularity with 10 million downloads and over 200 million edits performed within days. From September 6, users began tagging Nano Banana on X (formerly Twitter) to generate images using natural language prompts. This innovative tool allows users to edit photos, adjust lighting, and remove objects seamlessly. It is available across Gemini app, API, Google AI Studio, and Vertex AI, building on the Gemini 2.0 Flash suite. Priced at $30 per million output tokens, Nano Banana offers businesses and educators unique applications, from creative marketing campaigns with brands like Coca-Cola India to serving as an interactive teaching aid. Competing with tools like OpenAI’s Sora and Adobe’s Firefly, Nano Banana stands out with its focus on advanced photo editing and multi-image manipulation in a competitive generative AI landscape.

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