On Tuesday, YouTube unveiled innovative tools for podcasters during its Made on YouTube live event in New York, aimed at enhancing audience engagement. New AI-powered features simplify clip creation for video podcasts, allowing creators in the U.S. to easily transform content into YouTube Shorts. This rollout is expected in the coming months, providing a competitive edge against platforms like TikTok and Instagram Reels.
Additionally, a feature for converting audio podcasts into customizable videos will launch early next year, although it will initially be available to select creators. YouTube is emphasizing podcasting by promoting it on its homepage and YouTube Music, as it reported over 100 million hours of podcasts consumed daily, with 1 billion monthly viewers.
As Spotify enhances its podcasting tools with interactive features, YouTube continues to strengthen its position in the podcasting landscape, driving subscriptions and user engagement effectively.
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